Why xenon ? The marketing explanation

This is my first image to put up since it is so closely tied to my identity. This is part of my company identity - xenon group - a design company I started about 3 years ago after getting laid off of my salaried job. Needless to say I was quite nervous about trying to make it on my own, but slowly I began to add to my client base and hope that 2006 will be a banner year including hiring of another designer!
The ring of white lights are signals for my clients to become illuminated, to see the light, that there is so much more potential than what they are doing currently to market and brand themselves.
I am going to be making a brochure over the next month that I will be mass mailing to potentials and hope I can convey this sentiment clearly and that more will see the light.